SUPPORTING THE WORCESTERSHIRE HOSPITALITY AND TOURISM INDUSTRY

Welcome to Worcestershire Accelerate Project, an exciting initiative designed to elevate your business to the next level. Our specialist team of qualified sales and marketing experts are well-equipped to provide you with all the tools and training you need to excel within the world of hospitality and tourism.

WHAT IS THE WORCESTERSHIRE ACCELERATE PROJECT?

Our venture is the result of collaboration between two growing Worcestershire companies; Curve Sales Solutions and Dynamize Marketing. Experts from both organisations have combined to provide businesses the only all-encompassing, vertically-integrated approach to sales and marketing within the region.

Our unique offering, which calls on over 50 years of combined sales and marketing expertise, is here to help you successfully link both departments and strengthen your business growth.

So, where exactly can we add value?

To start with, why not take advantage of our FREE sales and marketing audit? Our qualified professionals will conduct an insightful analysis of your business, reviewing your current structure and providing subsequent recommendations. These will cover areas including sales strategy, customer platform, market positioning and a review of current marketing activities, giving you a unique overview of your business and how these departments can combine to help you grow.

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The ideal location for professionals across the Worcestershire Tourism and Hospitality sector to collaborate, discuss and come together as a community.

WHAT WE OFFER

Worcestershire Accelerate Project is passionate about helping hospitality and tourism businesses within the county recover following the Covid-19 pandemic. We thrive off watching our customer’s success after working with us and we’re keen to continue helping as many companies across the region as we can.

Now then, how can we help you?

Before we continue, we must emphasise there is NO obligation to continue working with us after we’ve completed your free sales and marketing audit. Of course, we hope you’ll see the benefit of what we can bring to your business and will actually want to work with us. If you don’t? No problem at all, we’ll be fully supportive and ready to help if you need us in the future.

Our experts will conduct a professional audit into your sales and marketing activity for FREE.
This audit will look at crucial areas of your business and analyse opportunities for growth.

SALES

SALES STRATEGY REVIEW
SALES STRUCTURE AND ROLES
CUSTOMER PLATFORMS

MARKETING

MARKETING STRATEGY REVIEW
MICRO-ENVIRONMENTAL ANALYSIS
MACRO-ENVIRONMENTAL ANALYSIS

Utilising a mixture of information provided by both your business and the public domain, we anticipate that our audit will take approximately three to six working hours depending on the level of information shared with our team. Once complete, we will present you with an overview of recommendations to consider.

SPEAK TO OUR TEAM

Talk to a member of our team and find out more about the services we offer and the benefit this could have on your business.

Click on the number to call straight through to our team!

07866 495963

WHAT ARE THE BENEFITS TO YOUR BUSINESS?

How often have you been able to have qualified experts cast their eye over your sales and marketing strategy, providing their expert opinion and recommendations for FREE? Never, right? We don’t shy away from the fact that we have a number of packages our customers can purchase thereafter to implement these suggestions and kickstart their growth. Are they compulsory? Absolutely not. You’re not tied into anything.

Working with Worcestershire Accelerate Project comes with a whole host of benefits including:

Comprehensive sales and marketing analysis, identifying your company’s strengths and weaknesses and where there are opportunities to excel.

Access over 50 years of sales and marketing expertise from qualified, professional industry experts.

Stand out from the crowd by effectively linking up both departments within your business, working in partnership rather than in silo.

Choose bespoke packages specifically tailored to your business needs and requirements, enabling us to maximise your business success.

WHAT YOU CAN EXPECT

Your consultant will forward their recommendations within five working days of the audit and, where improvements can be made, will recommend their services to you. Of course, you are under no obligation to proceed with any of our expert packages, but should you wish to do so, you’ll be entitled to a package of support.
This will be carefully designed in accordance to your needs as follows:

PACKAGE 1

Sales & Marketing Strategy

PACKAGE 2

Sales & Marketing Structure & People

PACKAGE 3

Customers & Communication Planning

Each package will be priced accordingly and will cover all recommendations made in those areas. Depending on the extent of the work to be undertaken, preferential rates may be quoted.

COVID-19 RECOVERY PLAN

We recognise the devastating impact that Covid-19 has had on Worcestershire’s hospitality and tourism industry throughout 2020. Closed for a total of five months across two lockdowns and under stringent restrictions when operational, many businesses have suffered substantially. We’re here to help get our County’s company’s back on their feet and into a cycle of positive growth. At some point, each business will no doubt look at their sales and marketing strategy to determine how they can move forward. Our specialist team is here to help with training, strategy and analysis to help propel your business to success. Both our comprehensive audit and tailor-made packages are designed to help you.

WHAT OUR EXISTING CLIENTS SAY

Jo Kenny

Director at Curve Sales Solutions

Over a successful 30 year career, Jo has worked in operations, front lines sales and leadership roles for a range of leading brands within hospitality and tourism. Her employers include the likes of Millennium and Copthorne Hotels, Travelodge, IHG, De Vere & Village Hotels and Lime Venue Portfolio’s collection of unique and unusual destinations. Jo has provided venues all over the country with support such as bespoke sales training, people development initiatives and activities to drive enquiry levels.

Having led sales teams to success and secured a 2018 C&IT MICE Sales Team of the Year win; Jo secured a place for herself on the 2019 MIA (Meeting Industry Association) list for being ‘exceptional’.

As the founder of Curve Sales Solutions, Jo supports hotels, venues and tourist attractions in driving top-line revenues. She has a passion for seeing teams succeed and believes that to stand out from the crowd keeping the ‘saw sharp’ is crucial.

Rebecca Baker

Director at Dynamize Marketing

With over 15 years of experience in the industry, Rebecca has a wealth of marketing knowledge. She has played an integral role in driving business growth for major international companies including Mouchel and Mettis Aerospace, as well as a number of smaller SMEs and start-up firms.

Having achieved the status of one of the youngest Chartered Marketers in the world at the age of just 26, Rebecca completed another personal goal in 2019. Alongside her business partner, she launched her own marketing agency – Dynamize Marketing.

Rebecca is an expert in devising top-level strategies, delivering robust plans that enable business growth.

She is also an accomplished creative designer and bid writer – she previously wrote, managed and secured a major tender with Boeing Commercial Aircraft worth £26million.

Emma Aston

Client Manager at Dynamize Marketing

Emma has a wealth of experience developing quality, long-lasting customer relationships.

Her career has seen her achieve success with both small and corporate-sized employers, meaning she has a unique understanding of the challenges sales teams face in both environments. As a result, her input into many of our campaigns around driving our clients sales revenue has proved invaluable. Emma was previously a Senior Account Manager at EE for five years, managing a team of 12 Account Managers and over 400 business customers.

Upon starting a family, she became self-employed and built her own home-based cosmetics business from scratch, turning over £50,000 a year. She built a loyal following of over 400 customers exclusively through Facebook. Emma therefore understands the importance of social media and your business page being a shop window for your brand.